Northern Virginia law firm: 23+ qualified inquiries monthly

Before the campaign

• Larger competing firms had greater budgets.

What was done

1. 1

   High-intent search terms

   The 40-keyword campaign emphasized longer, more specific searches with clear intent. This kept the focus on people seeking a relevant legal service.

2. 2

   Competitive review

   Competitor analysis informed the campaign. The record does not identify competitor firms or provide their spending figures.

3. 3

   Compliance review

   A compliance review was included in this campaign. Legal advertising needs practice-specific review; this case is marketing evidence, not legal advice.

What the result tells us

At ten months, the campaign reported page-one positions for 18 terms and more than 23 qualified inquiries a month. Inquiries are not signed clients. The results illustrate the value of a narrower search focus in a crowded market; they are historical outcomes, not a forecast for another firm.