Vacation rental, Virginia Beach
Virginia Beach vacation rental: direct bookings up 43%
A Virginia Beach vacation rental relied heavily on online travel agencies in a seasonal tourism market.
- Package
- One County
- Duration
- 4 months
- Where
- Virginia Beach
Before the campaign
- Heavy dependence on third-party booking platforms.
- Seasonal tourism made direct-booking visibility important.
What was done
- 1
Ten booking-focused keywords
The scope concentrated on ten keywords related to direct bookings, giving the campaign a defined search target.
- 2
Property-page optimization
The property pages were optimized for those searches. The source does not specify a redesign, new photography or changes to the booking system.
What the result tells us
The four-month result was a 43% increase in direct bookings, with seven of the ten keywords in the top five. Direct bookings are a distinct measure from website traffic or inquiries. The record does not give booking revenue, commission savings or a comparison season, so those cannot be calculated from this result.
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Next step
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