Alexandria home services: calls increased 56%

Before the campaign

• Local search visibility varied across the service area.

What was done

1. 1

   A defined keyword scope

   The campaign covered 20 keywords. That gave the business a specific set of searches to measure.

2. 2

   Service-area pages

   Pages addressed the places the company served. This was part of the supplied campaign scope, alongside competitor analysis.

3. 3

   Competitor analysis

   The campaign examined competing sites. This historical scope included competitor analysis; current plan inclusions are listed separately on our pricing page.

What the result tells us

After six months, 13 of the 20 keywords were on page one and calls were up 56%. The source reports a percentage increase in calls, not a number of new customers or a revenue figure. For a service business, the useful lesson is to evaluate visibility across the places it can actually reach. Your own starting position and competition determine the scope needed.